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From niche to full-spectrum sport.
The Challenge.
Le Melo, a hydration brand popular among cyclists, wanted to reposition. The goal? Expand their appeal across runners, hoopers, CrossFit athletes, and padel players, without losing their premium, sport-first identity.
Our Play.
We led the full concept and production—casting multi-sport athletes, building a kinetic edit style, and creating a visual arc that spoke to all. The final brand film helped reposition Le Melo as hydration for every athlete, not just riders.
“Working with AMilliProductions was absolutely fantastic from start to finish. They managed the entire project seamlessly, worked with the highest level of professionalism during the shoot, and showed great attention to detail.
The result not only met but exceeded our expectations – the outcome is truly first-class. We can wholeheartedly recommend AMilliProductions and are already looking forward to many future projects together.”
Tom Miksits-Dioso.
Owner, Le melo
From niche to full-spectrum sport.
The Challenge.
Le Melo, a hydration brand popular among cyclists, wanted to reposition. The goal? Expand their appeal across runners, hoopers, CrossFit athletes, and padel players, without losing their premium, sport-first identity.
Our Play.
We led the full concept and production—casting multi-sport athletes, building a kinetic edit style, and creating a visual arc that spoke to all. The final brand film helped reposition Le Melo as hydration for every athlete, not just riders.
“Working with AMilliProductions was absolutely fantastic from start to finish. They managed the entire project seamlessly, worked with the highest level of professionalism during the shoot, and showed great attention to detail.
The result not only met but exceeded our expectations – the outcome is truly first-class. We can wholeheartedly recommend AMilliProductions and are already looking forward to many future projects together.”
Tom Miksits-Dioso.
Owner, Le melo
From niche to full-spectrum sport.
The Challenge.
Le Melo, a hydration brand popular among cyclists, wanted to reposition. The goal? Expand their appeal across runners, hoopers, CrossFit athletes, and padel players, without losing their premium, sport-first identity.
Our Play.
We led the full concept and production—casting multi-sport athletes, building a kinetic edit style, and creating a visual arc that spoke to all. The final brand film helped reposition Le Melo as hydration for every athlete, not just riders.
“Working with AMilliProductions was absolutely fantastic from start to finish. They managed the entire project seamlessly, worked with the highest level of professionalism during the shoot, and showed great attention to detail.
The result not only met but exceeded our expectations – the outcome is truly first-class. We can wholeheartedly recommend AMilliProductions and are already looking forward to many future projects together.”
Tom Miksits-Dioso.
Owner, Le melo
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GOT A PROJECT IN MIND?
GOT A PROJECT
IN MIND?
GOT A PROJECT IN MIND?
Based in Boulder Colorado, available worldwide
1919 14th St #700
Boulder, CO 80302
© 2025 AMILLIPRODUCTIONS
Based in Boulder Colorado, available worldwide
1919 14th St #700
Boulder, CO 80302
© 2025 AMILLIPRODUCTIONS
Based in Boulder Colorado, available worldwide
1919 14th St #700
Boulder, CO 80302
© 2025 AMILLIPRODUCTIONS