Zero budget. Two hours. 100% impact.
The Challenge.
Self-imposed: craft a Puma spot with Austrian athlete Lionel in two hours and $0, reflecting Puma’s “Forever Faster” ethos on raw creativity alone. No crew, no permits, just hustle.
Our Play.
Shot guerilla-style and cut with energy, the video stayed true to Puma’s tone—raw, punchy, fast. It racked up 145+ comments from athletes, brands, and creative pros. What started as a challenge ended as a viral mini-moment.
