The first bid starts at home.
The Challenge.
A Slovakian startup set out to build the country's first online car auction house. They needed a launch video with real impact, something that captured the thrill of the platform without falling back on the tired "here's what we do and who we are."
Our Play.
So we staged a real auction. A warehouse, real cars, live actors, the electric energy of a room full of bidders. But the winner? An empty chair. Because that chair is you, at home, on your couch, placing bids and winning through the platform. One bold image that said everything about how this auction house works.
Tom Miksits-Dioso
Owner, Le melo
