3 posts. 30 million views.
The Challenge.
Khamzat Chimaev, one of the most recognized fighters on the planet, was hosting a huge seminar. The brief was simple: don't let the moment go to waste.
Our Play.
We documented the day from every angle, capturing content built to spread far beyond the room. And it did. Three posts later, the footage had racked up 30 million views, ESPN came knocking, and major channels around the world reached out to license it.
