From niche to full-spectrum sport.
The Challenge.
Le Melo, a hydration brand popular among cyclists, wanted to reposition. The goal? Expand their appeal across runners, hoopers, CrossFit athletes, and padel players, without losing their premium, sport-first identity.
Our Play.
We led the full concept and production—casting multi-sport athletes, building a kinetic edit style, and creating a visual arc that spoke to all. The final brand film helped reposition Le Melo as hydration for every athlete, not just riders.
“Working with AMilliProductions was absolutely fantastic from start to finish. They managed the entire project seamlessly, worked with the highest level of professionalism during the shoot, and showed great attention to detail. The result not only met but exceeded our expectations – the outcome is truly first-class. We can wholeheartedly recommend AMilliProductions and are already looking forward to many future projects together.”
Tom Miksits-Dioso
Owner, Le melo
